Bobby FreilerA review of the sites that get the most play from the search engine gods reveals that high quality, frequently updated content serves them best. Providing management, development and leadership is a daunting task that does not leave much time for writing the content that is necessary to keep a site indexed high in the rankings and drive traffic to the site.
Choosing custom content or pre-prepared articles
Domain owners or marketers can purchase articles that were prepared on author identified categories and uploaded to directories. This content is not necessarily new, but many choices are available. They are distributed under several license types:
Use Licensing allows the buyer to post the article untouched or modified on their site or in a print publication.
Unique licenses allow the business owner to use the article exclusively. Modifications and edits are not allowed, but no other sites may use it.
Purchasing with Full rights gives exclusive ownership of the content, allows for edits and changes and the owner can use it how he sees fit.
Benefits of purchasing articles from a database such as Constant Content:
1. No waiting period. Web copy writing is time consuming; these articles are ready for immediate download and distribution.
You can purchase articles from one author that are prewritten, have a distinct style and voice and provides consistent tone in the content. This makes it easier to use the articles over time in one site.
If you are looking for professionally prepared content through a service provider, there are a wide variety available online. When choosing it is important to look at the type of writers they engage. Review the profiles of the authors, ensure they have the level of education and experience you are looking for. If the pay scale is far below industry standard, it may indicate the writers are inexperienced in providing search engine optimized content, or they may not be primarily English speaking. This may cause issues if your needs speak to an industry with specific terminology or language. A few of the more known content providers are:
Textbroker – Integration with WordPress blogs is easy with Textbroker. Make sure your directions are clear if using an open order.
Writer Access – Profiles for authors are easy to browse and categorized by specialization, favorite authors are identified on a love list.
eCopywriters – Crowdsourcing allows you to select the best fitting work for your needs.
You may find it easier to identify a private individual to provide all of your search engine optimized content. Negotiate fees with an author that has high quality samples, understands the fluctuations in search engine indexing and is willing to handle at least one rewrite without an additional fee.